Clear the marketing fog, get clarity on your target audience and messaging, and say goodbye to lacklustre growth by going back to your brand (business) foundations.

Go from winging your strategy, marketing and customer engagement to a crystalised brand strategy and an easy-to-follow road map, so that you can spend less time thinking about the business and marketing (and how to get clients) and focus on what lights you up.

An evidence-based, psychology-focused brand strategy is your north star. It will allow you to show up as your authentic self; find, serve and connect with your genuine customers, grow your business sustainably and authentically; and give you the confidence to know you’re investing your energy and resources in the right tactics. Brand strategy is the new business strategy.

If you’d like to know more about our services or how we might be able to support your unique business challenge, click the link below.

Hi, I'm Olivia Muir.

Brand Strategist, Researcher and Owner of OMNI.X Studio.

I’m a passionate brand nerd on a mission to equip small and medium businesses with the tools to bring visibility to their brand, increase their market share, and ultimately succeed in a competitive and challenging market.

Brand strategy can often be an afterthought or a nice-to-have for SMEs rather than an essential foundation. But, big business knows that it’s at the core of every successful empire. I want small businesses to have a piece of that market, succeed, and even challenge the big guys (to throw up the middle finger!). And this is why I love what I do. I want to see the underdogs and the passionate small-business owners succeed because when they grow, our communities grow.

My goal is to help small and medium-sized business owners with information, education, and strategies to improve their brand, resulting in impact, revenue, profit, change and longevity.

Get to know me better. Head to our about page to read more about our ethos and why I might be the right person to help you in your business.


Find out if we're a good match.

Finding the right person or agency to work with you on your business is an important process and decision. Let's find out if we're a good fit.