It’s time. Time for some myth-busting.
Here’s the thing, something I’ve been hearing, reading, and seeing time and time again is how Brand Archetypes ARE a strategy.
Want to know the truth though? That isn’t the case.
(BTW if you’re unsure what a Brand Archetype is, think of Myers Briggs for Brands)
Allow me to bust the myth here…
Archetypes are just ONE, yes, ONE part of a MUCH bigger strategy.